Superior Fitness Center teaches its participants to trust and embrace mental and physical challenges. We focus on teaching our clients to relinquish their hold on fear, counter-productive thinking, and patterns of behavior, which inhibits self-mastery. Superior Fitness Center teaches three significant steps to help achieve self-mastery:

1.) Self-Reverence: also known as self-respect, involves creating and maintaining a very high and serious level of respect for one's own character; self-love.
2.) Self-Knowledge: awareness and understanding of one's true nature, abilities, motives, disposition and limitations; insights into oneself.
3.) Self-Control: a person's ability to control and restrain their emotions and desires and react logically to any circumstance; strength of mind.

At Superior Fitness Center, we have motivating, invigorating, and innovative approaches to enhance athletic performance and to increase cardiovascular/pulmonary conditioning and functional strength. We show people how to become mentally and physically aware of their bodies movements to ensure proper form and to help prevent injuries. Superior Fitness Center's philosophy of well-being is aimed towards improving self-awareness, developing strength of character and cultivating self-control.

Superior Fitness is:

Rooted in Love: "The Foundation Superior Fitness Center was built upon is LOVE (not the emotion but rather the commitment it represents) for ALL of our clients, and it's what motivates us, as trainers, to do what we do”

Driven by Faith: "Not religion, but faith! Trust in confidence in the outcome despite the so - called facts.”

D. Alliano

David M.

2/1/2017 yelp review

I have been attending circuit training four days a week at superior with trainers Aaron and Jordan starting a month ago. I have to say my life has changed dramatically for the the better in this short time. What I love most about going to superior is that I can trust 100% in the philosophy of the gym(thanks to owner Dustin Alliano) and the workouts that the trainers put together. I always feel in good hands and believe that the workouts are designed to produce good/healthy results which I can already see. I couldn't be happier with the choice to join this gym. I encourage anyone who is considering it to come check it out ASAP!



Gym Membership Rates

Montly Specials Exist

Neighborhood Rate $50 Per Month: If you live within 1 mile of Superior Fitness, you are qualified for this discount. Must provide valid ID with address.

New Members Rate $55 Per Month: one free private consultation and three free group training classes. It is recommended that you participate in several classes to learn proper technique and function of equipment.

Membership pre-pay options
3-month pre-pay $165
6-month pre-pay $330
12-month pre-pay $600 (No enrollment fee!)

Family Memberships
$55 Per Month: Add a family member for $35 per month and $15 additional family member after that. Add group training for an additional $75 a month per family member.

*All memberships will include a one-time enrollment fee of $75, and a personalized key card of $25, one free private consultation and three free group training classes. Additional and/or replacement keys are $25 each.

*There will be an automatic renewal of membership if cancellation notification is not given!

*All memberships require a 30-day cancellation notice! There is one more monthly charge after the date of cancellation.

Purchase Membership


UNLIMITED Group Training Membership Rates

Montly Specials Exist

$200 per month for UNLIMITED group training classes w/ all trainers. This option includes One FREE Private Consultation.

$200 per month for Dustin's Classes.
$35 drop-in for Dustin’s class.

*Drop-in rate: $25 per class

*All memberships require a one-time enrollment fee of $75 and a personalized FOB key $25.

*All memberships require a 30-day cancellation notice! There is one more monthly charge after the date of cancellation.

Purchase Group Training


Personal Training Rates

$120 Private 1-on-1 Session w/ Dustin (45mins)
$200 for Duet Session (2 ppl) w/ Dustin (45mins)

Purchase Private Training At SFC


In-Home Training With Dustin
Private 1-Hour session at the place of your choosing in Santa Barbara/Goleta. 

$200 Private 1 Person w/Dustin Outside SFC (60mins)
$350 Private 2 Person w/Dustin Outside SFC (60mins)

Purchase Private Training Outside SFC